Our vision, mission and values

Our vision

We will bring together the world's diverse population by empowering every individual's unique identity.

Our mission

To inspire every individual to start their next conversation by correctly pronouncing one's name.

Our values

We believe everyone has a role to play in ensuring self-confidence, self-worth and a sense of belonging is fostered and strengthened in all community settings.

We believe no one should have their culture, identity, or beliefs disrespected, misrepresented or suppressed.

We believe our actions will have real impact on people’s lives and encourage people to champion or challenge our direction.