Brand guidelines

These guidelines establish a solid framework for harnessing the essence of Nouncify's brand identity. Encompassing guidelines on logotype, logomark, color, typography, and more, it serves as an invaluable resource for the Nouncify team and third-party entities seeking to showcase our brand across diverse media platforms.

Download brand guidelines

Our brand

Brand name

Nouncify is our brand name.

This word is a neologism, created from an amalgamation of the latin word 'nounce', meaning to call or say, and the modern trend of using words ending in 'ify' such as the brand name Spotify.

We envisage the brand name to evolve from a pronoun to a verb as our global community grows.

Tagline

Your name. Your voice is our tagline. #YourNameYourVoice

Our tagline embodies the functional representation of Nouncify's vision and mission.

We want you to express your identity in the way you wish it to be voiced.

Just how each individual expresses their identity through fashion, food taste preference, and their social interest group participation; we believe the forefront of everyone's character starts with the pronunciation of their name.

Our logo

Logotype

Nouncify deploys Courier New as its logotype. With its monospaced structure and poised serifs, this logotype allows for a seamless blend of tradition and innovation, while conveying a sense of simplicity and practicality.

Logomark

Nouncify's distinctive logomark features a microphone nestled within a perfect circle, representing the auditory function of our service, while symbolising our desire to deliver a streaming service available to everyone at the push of a button.

Logo lockup

Logo lockup refers to the prefered combinational use of our logotype and logomark when used together. Nouncify's logotype and logomark may also be used seperately where there is limited space, or our brand awarness has established currency.

Our horizontal lockup should be your first choice.

Clearspace

The significance of ample clearspace surrounding all our logotypes and marks cannot be understated. By providing a generous buffer zone, we ensure that our logos command the attention they deserves, while allowing our brand's identity to be communicated to your audience.

Logo on colour

Co-branding

Visually representing Nouncify's collaborations and partnerships with other community organisations and entities is vital for all parties. Nouncify's logotype is the only brand form to be used for co-branding. The vertical line seperating the brands needs to be presented in our Light grey.

Relevant and roomy spacing between our logotype, the third party's brand asset, and the vertical line is expected.

Misuse

Primary colour palette

Nouncify's primary palette is composed of two colours.

Our Purple colour holds profound psychological significance, evoking a sense of truth, heightened awareness, and authentic connection, making it an ideal colour choice for our brand to convey the values of transparency, mindfulness, and genuine engagement.

Nouncify's vibrant and uplifting Yellow colour also holds significant psychological importance, emanating a sense of optimism, confidence, self-esteem, and emotional strength, making it a compelling choice for our brand to evoke a spirit of extraversion and infuse our messaging with a contagious sense of positivity.

Secondary colour palette

Nouncify's secondary palette is composed of two neutral colours.

Our Dark grey colour is deployed for all text headings and body paragraphs wherever our leading purple headings are not used.

The Light grey colour is used for background fill and border perimeters.

Brand typeface

Nouncify employs a distinguished typographic pairing for its textual elements, utilising two fundamental typefaces. The font Courier New graces the logo text with its timeless elegance, while the refined Arial (also referred to as Arial MT) lends its sophistication to headers and body text, ensuring a harmonious visual experience across all brand communications.